Situs resmi Adiwarman A. Karim Islamic Economic and Banking In The 21st Century
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Islamic Economic and Banking In The 21st Century

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Based on a qualitative research, three market segment is driven by different motivation is found. Due to this different motivation, the consumer decisionmaking process of each segment very various. In addition, based on our study, we just look two segmentation variable, namely value–graphicvariable and economic size variable.


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Islamic Economic and Banking In The 21st Century
 

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